Our services
Sales & Marketing redefined
Through a powerful axis of countries and cities comprising Abu Dhabi, Athens, Beirut, Dubai, Jeddah, Kuwait, London, New York, Paris and Rio de Janeiro, we have built an extensive portfolio of partners and connections that support business growth. This goes hand in hand with our networking through online global distribution systems, with strong ties to strategic travel consultants and consortia such as Virtuoso, American Express, Carlson Wagonlit and the Signature Travel Network. This is very much the epitome of sales and marketing representation at its very best.
Big bang on branding
It goes without saying that a sales and marketing strategy without branding will lead to nowhere. Our first priority lies in creating a buzz through a clean-cut brand identity. For each challenge we bring together a customized creative team of professionals that elaborates an ideal identity to launch your fresh new image. This empowers each business with the tools to differentiate itself, thanks to the insight of cutting-edge creative directors that pave the way to an inspiringly unique identity. Ultimately, such an approach facilitates the flow of communication and brings forth more customers, be they individual travelers, meeting planners, travel consultants, MICE specialists or other key segments of the travel market.
Press and PR go digital
The buzz created around the brand and the differentiated experiences it reflects must reach your target markets. This is where superlative press releases and outstanding exposure through smart PR activities come in, awakening the world to a property's product and service by creating intrigue and capturing attention like never before. An important element to consider in this equation is the shift from print to digital media, and knowing exactly which channel to use in order to home in on the intended groups.
Sustainability through training
Beyond the big bang, the key to generating long-term victories is having a firm's very own sales and marketing team continue the efforts that Connect Marketing has put in place. Research has shown that companies who undertake sales and marketing training for their staff after rebranding have a much higher rate of success over the long term than those who don't. Your team must know what message to deliver and how to deliver it in order to surpass client expectations. Such healthy business sustainability and continuity comes from the training we provide to your sales team, PR team, e-distribution team and social media team. Naturally, we develop a robust, new set of guidelines, policies and procedures that match your business to instigate long-term growth and renewal.
All bets on Social Media
This is arguably one of the most important avenues for engaging your public and bringing it closer. Unlike press efforts and advertising, it is the must-have interactive platform that reaches clients, addresses their needs and entices them to visit the property. More importantly, as clients increasingly produce feedback about your business or property, it is pivotal to be on top of all social media channels, including Facebook, Twitter, LinkedIn, YouTube and others. If you're not already on all of these and if you don't have proper guidelines in place to engage your clients through social media, you're simply missing the boat. Now is the time to embark.
Digital media
Connect Marketing is market-driven. Whether providing advisory services to a Hotel, adopting innovation using the technology itself. We work with companies that we believe have the potential to redesign the market in which they function or indeed to create an entirely new market. We are essentially focused on people, fetching with businesses only where the founder and management are topnotch. We believe that digital media is vital and this will drive results.
We are specialized in:
-Digital media
-Mobile internet and communications applications.
