Connect Marketing is the brainchild of Hala Hachache Wassef, a renowned figure in the world of hospitality marketing both in the Middle East and Europe. Indeed, Hala has spent years working in Lebanon's finest hotels as Sales and Marketing Director, with names on her portfolio such as Le Gray, Sheraton Coral Beach, InterContinental Mzaar and Le Meridien Commodore. The distinguished Le Meridien Mina Seyahi in Dubai has also benefited from her talents as Assistant Director of Sales and Marketing.
"Hala very quickly understood the unique philosophy of our distinctive hotel, and consistently upheld high values and goals in assisting the management in promoting the hotel around the world" said Hector de Galard, General Manager at Le Gray Beirut, attesting to Hala's success.
"Hala's passionate devotion to the team and to the guests has helped the hotel to earn numerous accolades" he added.
With respect to the InterContinental Group, Robert Zogbi, General Manager at InterContinental Mountain Resort & Spa Mzaar said "her network and extensive connections in the local and international markets have produced qualitative and quantitative results for the resort. Her positive and flexible attitude with an impressive personality reflected the 5-star image of the brand".
On the European front Hala had begun her Career at Le Meridien Etoile Paris as Sales Manager, rising quickly to become Area Manager of nine different Le Meridien properties in France and Belgium. Her extensive connections with major tour operators, travel agencies, airlines and incentive houses provide unparalleled support to any hospitality business that wants to penetrate new markets and upgrade its image.
This formidable career history has been founded on Hala's hospitality education. Today, her strong managerial abilities, in-depth knowledge of the travel markets, and solid experience in launching new properties make her an invaluable asset to any ambitious hospitality marketing initiative.
